Moving forward.

Explore

A passion for sustainable transportation and a deep appreciation for the beauty of the outdoors.

We believe that commuting, leisurely rides, and outdoor adventures should be seamlessly integrated into your lifestyle, without compromising on elegance and performance. That's why we meticulously design and engineer each ebike to deliver an optimal combination of aesthetics, comfort, and cutting-edge technology.

Core Values

To provide an exceptional ebike experience that combines premium quality, innovative design, and sustainable performance.

We strive to empower recreational riders to explore new horizons, enjoy nature, and live life to the fullest, while minimizing our impact on the environment. We are dedicated to delivering exceptional customer service and continuously improving our products and processes to meet the evolving needs of our riders.

Is to be the premier provider of premium ebikes that inspire adventure, connect people with nature, and promote a sustainable future.

We aim to revolutionize the way people travel, play, and live by offering innovative and environmentally responsible products that are accessible and enjoyable for everyone.

Our leadership

Alistair Hazewinkel, MBA

CEO

Admiral William Owens (ret.)

Board Chair

Christina Owens

General Counsel